Meet Randy Rohde — The News Guy Reshaping Digital PR and Brand Visibility
In the fast-moving world of digital marketing, not many experts have carved out a niche quite like Randy Rohde. Leading the charge as founder of The News Guy and 38 Digital Market, Rohde has established himself as a widely respected PR expert who assists companies strengthen their online presence, achieve top search visibility, and get featured on over 900 media outlets.
From Retail Operations to Press Release Powerhouse
Rohde's road to success took several unexpected turns. With educational credentials from schools such as Michigan Ross, he began his career in retail operations — managing national retail locations, supervising multi-unit teams, and eventually directing operations for two national retail companies.
However, Rohde always had the drive to build something of his own. Together with a group of collaborators, he launched a national service provider, exited successfully, started another, then moved to Cleveland, Ohio, where he grew a business across five states — and sold that one too. Somewhere along the way that he discovered the power of digital marketing.
Press Releases With a Purpose
Currently, Rohde runs 38 Digital Market, a digital marketing agency headquartered in Chagrin Falls, Ohio. Via his signature brand "The News Guy," he delivers a robust lineup of services engineered to generate measurable outcomes for businesses.
His flagship service is press release distribution, placing stories across prominent news platforms including AP News, Yahoo Finance, Benzinga, and Business Insider. In addition to PR distribution, Rohde also provides featured article placements on top-tier media outlets, SEO and local SEO strategies, strategic link building, and PPC management.
A Forward-Thinking Approach to AI and PR
What truly sets Rohde apart is his expertise in AI search visibility. He positions press releases as a form of strategic input for AI platforms — helping brands shape what AI platforms such as Google AI get more info Overviews, ChatGPT, and Perplexity report about their business. This cutting-edge approach gives businesses a distinct advantage in the rapidly evolving digital landscape.
Beyond Business: Podcaster, Speaker, and Filmmaker
Rohde's reach goes well beyond his agency's walls. He runs a pair of podcasts — "Hot Off The Press," a daily show dedicated to press releases, SEO, and digital PR that has surpassed 400 episodes, and "Running the Bases with Small Businesses," an interview series showcasing founders and business leaders.
On the speaking circuit, Rohde has shared his expertise at industry conferences across the globe, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's lent his expertise to numerous podcasts such as The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
Adding yet another dimension, Rohde holds IMDB credits as a producer, actor, and director — showing his creative range both behind the camera and in the boardroom.
The Bottom Line
As he's fond of saying: "Visibility without credibility is a missed opportunity." For businesses looking to strengthen their digital presence, improve their visibility online, and stay ahead of the curve, Randy Rohde and The News Guy offer a proven path forward.